Similes
little tidbits to remind people
- "Lighten your trunk . Every 100 pounds eats up an extra mile/gallon."
- "Each 5 mph increase above 60 is an additional 10 cents a gallon."
From EC research
- "A CRT is basically an incandescent light bulb"
- "So is your average desktop computer."
- "An LCD monitor is basically a CFL." (most of the energy is in fact being used by a fluorescent tube).
- "A 24x365 watt costs $1/year" or "A watt-year costs $1"